A road map to Kristian Hansen and fun stuff.

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I double-dare you to watch the entirety of this video from start to end.

Lately I have been building a ton of chicken coops over at Laughing Chickens in Mill Valley. My role has been evolving from craftsman to designer to fabricator to business development and company management.  The process, logistics and working mechanisms for a labor-intensive product are very fascinating.  Everything from sourcing reclaimed redwood boards, to designing the aesthetic and hen house dimensions is exacting. No detail is too small for consideration.  We have three different hen houses and three chicken runs that we have scoped out, which vary depending on the number of chickens you own or plan on securing.  Our smallest house will accomodate 2-4 chickens comfortably, while our largest, The Bungalow, can house up to 8 chickens. With the addition of a run we are looking at coops taking up approximately 80 square feet of backyard space.  The marketing and sales aspect of this venture is particularly important to note. We have been utilizing Craigslist as a key point for sales. This is supplemented through word-of-mouth and farmer’s markets.  We have not effectively figured out how to sell directly to consumers on a larger scale.  Although web-online payments are possible, the flat-pack shipping for a full chicken coop (hen house + run), has not been fully flushed-out. Leaving us with a market that is substantial (the Bay Area has 7.15 Million residents), but not at its fullest potential.  The logistics for scaling the company and either franchising the brand identity or creating remote locations can be accomplished at a fairly reasonable cost.  More Chicken Stories and Thoughts to Come…

Lately I have been building a ton of chicken coops over at Laughing Chickens in Mill Valley. My role has been evolving from craftsman to designer to fabricator to business development and company management. 

The process, logistics and working mechanisms for a labor-intensive product are very fascinating. 

Everything from sourcing reclaimed redwood boards, to designing the aesthetic and hen house dimensions is exacting. No detail is too small for consideration. 

We have three different hen houses and three chicken runs that we have scoped out, which vary depending on the number of chickens you own or plan on securing. 

Our smallest house will accomodate 2-4 chickens comfortably, while our largest, The Bungalow, can house up to 8 chickens. With the addition of a run we are looking at coops taking up approximately 80 square feet of backyard space. 

The marketing and sales aspect of this venture is particularly important to note. We have been utilizing Craigslist as a key point for sales. This is supplemented through word-of-mouth and farmer’s markets. 

We have not effectively figured out how to sell directly to consumers on a larger scale. 

Although web-online payments are possible, the flat-pack shipping for a full chicken coop (hen house + run), has not been fully flushed-out. Leaving us with a market that is substantial (the Bay Area has 7.15 Million residents), but not at its fullest potential. 

The logistics for scaling the company and either franchising the brand identity or creating remote locations can be accomplished at a fairly reasonable cost. 

More Chicken Stories and Thoughts to Come…

This is how Channel Lumber gets a huge stack of lumber delivered to the Laughing Chickens / Harvest Boxes workspace. Pretty neat.

Beautiful view from Laughing Chickens Factory in Mill Valley. This is Richardson Bay, directly next to the Tam Junction/ Highway 1 turnoff.

Beautiful view from Laughing Chickens Factory in Mill Valley. This is Richardson Bay, directly next to the Tam Junction/ Highway 1 turnoff.

Motivatr: How I got quoted in CNET by tweeting at a journalist

gregnews:

A few months ago I was quoted in CNET’s article Twenty thousand reasons to go to SXSW:

“More than anything, it’s about turning a [virtual] follower into an in real life connection,” said Gregory Galant, the CEO of Sawhorse Media, of why he attends SXSW. “We get to know [virtual connections]…

I’ve known Greg now for a half dozen years. He speaks the truth.

Listen to your customers, demo your product, react quickly and always be hustling!

Props Greg.

Night


(Taken with http://cinemagr.am)

Mister Mission Wrap-Up

This week, in my continuing saga of random escapades with Joey the Cat, good friend Greg Gradwell and myself were plucked from the audience and forced to speed-eat a burrito sans-hands for the Mister Mission 2012 Competition.

It was epic and we beat the other contestants. Our team rules!

Joey ended up placing 2nd Overall in the Mister Mission competition. He raised something like $1500 towards Leukemia Lymphoma and I have been there every step of the way. 

Congrats on the victory!

Made it to the Big Easy for Jordan’s graduation from Tulane Law. Hanging with Anton’s family and exploring Cajun cuisine. More photos and stories to come. Stay Tuned.

Made it to the Big Easy for Jordan’s graduation from Tulane Law.

Hanging with Anton’s family and exploring Cajun cuisine.

More photos and stories to come.

Stay Tuned.

Here is a shot of me from Sunday Streets on Valencia. I was helping out Joey the Cat to raise money for Leukemia & Lymphoma research and his bid for Mr. Mission 2012! We were about 25 % at our goal of $1000 by the end of the day… But $1000 is NOT enough, so Joey has decided to DOUBLE the amount to $2000 for charity.  We are going to be throwing special events over the next few weeks to bump up the proceeds. If you are in San Francisco and looking to help - a great way is to hit up Dr. Teeth and the Electric Mayhem at 19th and Mission. We have a skeeball machine in the back of the bar. Every dollar of skeeball fun you have will be going to support research.

Here is a shot of me from Sunday Streets on Valencia. I was helping out Joey the Cat to raise money for Leukemia & Lymphoma research and his bid for Mr. Mission 2012!

We were about 25 % at our goal of $1000 by the end of the day… But $1000 is NOT enough, so Joey has decided to DOUBLE the amount to $2000 for charity. 

We are going to be throwing special events over the next few weeks to bump up the proceeds. If you are in San Francisco and looking to help - a great way is to hit up Dr. Teeth and the Electric Mayhem at 19th and Mission. We have a skeeball machine in the back of the bar. Every dollar of skeeball fun you have will be going to support research.

Max


(Taken with http://cinemagr.am)