One month after the launch of pay-what-you-like for In Rainbows by Radiohead and the numbers are rolling via ComScore (SCOR).
Its a mixed bag of results. According to the numbers, 38% of users who downloaded the album globally chose to pay a weighted average of $2.26 per album (this factors in all the freeloaders).
In the United States we were more likely to not only pay for the album (40% paid something), but we paid more per All Downloads of the album too ($3.23 average).
8 months ago
Its a mixed bag of results. According to the numbers, 38% of users who downloaded the album globally chose to pay a weighted average of $2.26 per album (this factors in all the freeloaders).
In the United States we were more likely to not only pay for the album (40% paid something), but we paid more per All Downloads of the album too ($3.23 average).